iUVO were appointed to undertake the rebrand The Caribbean Council in 2017. We created a new brand identity with a striking new organisation logo, fresh branding across their platforms and a new website.
Featuring the crystalline blue colours of the Caribbean Sea, the logo is inspired by a light-house, representative of The Caribbean Council’s primary role as a beacon to attract increased trade and investment into the Caribbean and Central America; and also to guide those companies and investors to help them to navigate the business environment in the region with confidence and success.
The new brand identity reflects the Council’s new and enhanced capacity to meet the needs of businesses and investors interested in the region and to better showcase the region to a wider audience.
Alongside the branding, a new dynamic website has been launched, with enhanced access to our market-leading research content, a sleek design which will improve the user experience, and an updated page detailing our consultancy services; allowing the Council to engage and reach out to new business and investor audiences, and to encourage them to look further at the many opportunities the Caribbean and Central America have to offer.