Digital Strategy, Content Creation & Social Channel Management
Working with the client over 9 month period our goal was to help increase bookings across all three locations. We helped launch of the fourth restaurant in Battersea, using data gathered from their online booking websites and analytics from the internal sales system we were able to create a clear customer profile understanding behavioural patterns, online trends to formulate a digital strategy using email marketing, social media, paid advertising and localised event promotions.
We set up targeted Facebook, Instagram and Linked In campaign and created a recruitment video interviewing key members of the team to encourage viewers to join the MRC family.!
Along with a new website, email marketing campaign, weekly photoshoots we also undertook the digital marketing for the new restaurant launch, over delivering expectations by generating full bookings for over 4 weeks after opening.