“iUVO have worked with adidas by Stella McCartney and Stella McCartney for 3 years; designing and developing engaging interactive lookbooks, stunning websites and innovative interactive web applications.”

Stella McCartney Eyewear Facebook App

iUVO created a web and Facebook app that let thousands of people across the World upload their photo and try on the new Stella McCartney Eyewear collection. Each user could customise their images with graphic elements from the campaign and share it across social media.


adidas + Stella McCartney Lookbook App

iUVO created interactive digital lookbooks pre-installed on USB sticks that were handed out at the London, Berlin and Paris fashion shows for the adidas by Stella McCartney collection.

adidas by Stella McCartney Digital Lookbooks + Microsites

iUVO create seasonal digital lookbooks and responsive, mobile optimised microsites for adidas by Stella McCartney and adidas by Stella McCartney Barricade to showcase each season’s new collection to press.