Social Media Strategy
To define the best approach for St Albans Cathedral’s use of social media, iUVO undertook a comprehensive review of their activity and peer social media usage.
Using insights gained through a combination of audience interviews, expert interviews, social analysis and tailored research, we crafted a strategic approach that aligned with the Cathedral’s target audience and long term objectives.
Our work helped the Cathedral team grow their Facebook audience by 400% over 3 months, gaining 9,218 new followers without any additional advertising or marketing spend.
For St Albans Cathedral’s new restaurant and café, iUVO created the Abbot’s Kitchen branding, designed their website and produced restaurant signage, leaflets, posters, marketing and advertising materials.
St Albans Pilgrimage
iUVO created event branding, marketing materials, email newsletters and advertising for the 2015 St Albans Pilgrimage, an event attracting thousands of visitors from all over the World.
St Albans Cathedral Flower Festival
Collaborating with the St Albans Cathedral team to develop the ‘Music In Bloom’ concept, iUVO designed the event branding, marketing materials and advertising, alongside assisting with social media, digital marketing and traditional marketing for the St Albans Cathedral Flower Festival that last year attracted record numbers of over 10,000 visitors.