Driving customers to your website, Search Engine Optimisation (SEO)

Natural search engine optimisation is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.

When a search engine returns its search results, it gives you two types: organic and paid. Organic search results are the Web page listings that most closely match the user’s search query based on relevance. Also called “naturalsearch results, ranking high in the organic results is what SEO is all about.

Some examples of techniques used for organic SEO include using keywords and keyword analysis, back linking, link building to improve link popularity, and writing content relevant for human readers.

At iUVO we’ve been specialising in ethical SEO and online reputation management for over 10 years, working with some of the industry’s leading search engine optimisation specialists.  SEO is the most important aspect to any website. If you are interested in obtaining new business and increased traffic through your website then using an SEO expert is essential. Recent studies have shown that the share of search for Yahoo! and bing is increasing (incase you didn’t know Yahoo and bing are the same) and they now have almost 30% of the share.One of the most important parts of SEO is being able to monitor how a website is performing. Not only does this help us to see that what we are doing is working, but it also highlights areas that may need improving upon. The SEO reports that we provide are absolutely invaluable. Every month our clients receive a monthly ranking report which highlights how the website’s chosen keywords are performing in the search engines. Also we will provide a report that uses the clients Google Analytics account so we can monitor the traffic going through the site.

1. Mobile Usability  2. Mobile and Voice-Related Keywords  3. Accelerated Mobile Pages (AMP)  4. Head Section Order  5. Title Tag  6. Description Tag   7. Keywords Tag  8. Heading Tags  9. Word Count  10. Call to Action (CTA)  11. Image and Video Optimization  12. Structured Data Markup   15. Social Markup   14. URL Optimization   15. Fully Qualified Links   16. Content Freshness  17. Make JavaScript and CSS External  18. Contact Information  19. Testimonials  20. Privacy Statement  21. Text Navigation  22. Sitemaps  23. Robots.txt File  25. Linking Strategy  27. Server Configuration  28. Static Pages  29. Static Content on Home Page  30. No SPAM Tactics  31. Duplicate Content  32. Web Analytics  33. Webmaster Tools

Our website audit is a report that we usually generate at the beginning of a campaign for new clients, but these can be created at any time, should our clients wish to get a deeper insight into their website. We can also create competitor analysis reports that can be extremely helpful. You will see below in more detail the reports that we can provide for our customers:

Ranking Reports
Website Audit Reports
Competitor Analysis Reports
On Page Search Engine Optimisation
Off Page Search Engine Optimisation
Google Analytics Reports

Contact us today to see how iUVO can help drive more traffic to your website, for a free quote and website appraisal call 0845 299 8 211 or email