In The Future Everything Is Connected
THE ROBOTS ARE COMING, THEY’RE COMING!
Ok, not quite, but the digital age is here – and it looks set to change all the know about marketing our businesses.
As a business owner, it’s time to open your eyes and look ahead. New forms of digital marketing are emerging all the time – and in an ever-changing industry – it’s essential for brands who are serious about moving their business forward.
It’s important to recognise that customers live overly connected lives. They absorb more digital content on a daily basis than ever before– in their homes, at work, on the move, and companies that are yet to recognise this in their marketing strategies need to adapt fast in order to keep up.
After all, digital marketing is set to be the future of marketing. And, more than ever before, customer experience is at the forefront of the marketing age and ‘smart’ objects that improve human user experience are exploding in volume. It’s all about creating a customer journey than really means something – give consumers something that works seamlessly; makes them feel as something more than “just another customer”.
Connected devices and the Internet of Things have the power to enhance our daily digital lives, automate our homes and create a personalised user and brand experience that’s really like no other. Google, who predicts a ‘potential for 50 billion connected devices by 2020’, want to bring the everyday objects around your home to life, introducing Project Brillo an Android platform to all your connected devices, so they are easy to set up and work seamlessly with each other and your smartphone.
(image via Pax Technica)
Imagine a world where your kettle boils as you pull up to your driveway – I don’t know about you, but that’s a world I’d like to live in.
Just look around. It’s undeniable that the digital age is well and truly upon us, Amazon Drones are set to replace the postman, we can virtually try on everything from glasses to shoes, without stepping foot in a store, we can control mere objects with the sound of our voice. Everything is changing – the way we work, the way we run our homes and even how we communicate.
It’s time to embrace the digital with open arms – connect online with offline, human with device, and most importantly, consumer with brand. It’s an essential platform to interact with customers in meaningful ways, respond to them personally, and deliver the value they want – when they want it. And, with access to things like Marketing Automation, creating and strengthening these brand/consumer relationships is easier than ever before.
The bottom line is, now’s a better time than ever to dive straight into the sea of digital – and don’t worry, we’re here to make sure you stay afloat. Get in touch with us lovely lot on 0845 299 8 211 or drop us an email at firstname.lastname@example.org.