KashFlow is an incredibly easy to understand online accounting system for UK small businesses created by Duane Jackson.

iUVO were originally commissioned to create the brand identity, website and the development of subsequent marketing materials prior to it’s successful expansion and early stage investment in 2006. A friendly and approachable brand strategy was created along with a clean simple website interface and UX. The branding had to ensure daunting task of managing accounts was taken away — a fresh approach to managing small business accounts. The product has evolved and in 2012 the brand was been revamped into a fresh new look that still embraces the original identity, two arrows representing money coming in and out of your business with the use of fresh vibrant pinks and light blues.

We didn’t produce the video below, but it’s so cool we had to show it, proud? like surrogate parents 🙂

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“It’s hard to find a good quality design firm that don’t charge an arm and a leg. In IUVO it seems I’ve found just that. Excellent work coupled with an excellent service and all at a reasonable price.” – Duane Jackson, Kashflow